The Star Stamp and Mark Jewelers Inserts: A Unique Chapter in Comic Book History
Comic book collecting is filled with fascinating quirks and details, and among these are the "star stamps" and the intriguing history of Mark Jewelers inserts. These features tell a story of how comic books transcended mere entertainment and became cherished items across the globe, particularly among U.S. military personnel stationed overseas.
What Are Star Stamps?
Star stamps are small, often unobtrusive marks found on some comic book covers. These stamps indicate that the comic was distributed to overseas military bases for U.S. servicemen and women. During the 1970s and 1980s, comic books were a staple of entertainment for troops stationed far from home. The star stamp served as a subtle identifier for books in this unique distribution channel.
Collectors prize these star-stamped comics not just for their scarcity but for the historical context they represent. They embody a connection to the past, providing a glimpse into how popular culture bridged distances and offered solace to soldiers abroad.
The Mark Jewelers Inserts
Closely related to these star-stamped comics are the Mark Jewelers inserts. These were glossy, full-page advertisements for fine jewelry, typically featuring engagement rings and other sentimental items. Mark Jewelers inserts were included in comic books distributed to military bases, offering soldiers the chance to buy meaningful gifts for loved ones back home.
These inserts became iconic in their own right, adding a layer of charm and nostalgia for collectors. Comics with Mark Jewelers inserts often command higher prices due to their relative rarity and the additional historical significance.
Amazing Spider-Man #96 and the First National Diamond Sales Insert
The connection between inserts and collectible comics extends beyond Mark Jewelers. One of the earliest examples of a notable insert is found in Amazing Spider-Man #96, published in 1971. This issue included a "National Diamond Sales" insert, which advertised lingerie. While not directly related to the military, this insert marked a significant moment in comic book history as one of the first prominent examples of targeted advertising within comics.
Interestingly, Amazing Spider-Man #96 is notable for another reason: it was part of a three-issue storyline that ran without the Comics Code Authority's approval. This controversial decision was due to the story’s exploration of drug addiction—a bold move that helped pave the way for more mature storytelling in comics.
Collect what you like
When searching for these treasures, collectors should keep an eye out for the subtle star stamps and check the centerfold for inserts. While these features can add to a comic’s value, the true worth lies in their ability to tell a story beyond the printed panels—a story of readers from all walks of life, connecting with comics in ways that went far beyond the page.
Whether you’re a seasoned collector or just beginning your journey, exploring the history of star-stamped comics and their connection to Mark Jewelers and other inserts is a rewarding dive into an often-overlooked chapter of comic book lore. Happy collecting!