Is DC Really Beating Marvel? (In Sales)

by Kyle Willis January 22, 2026

It’s the question comic fans can’t stop debating: is DC actually outselling Marvel right now? If you’ve been following industry news or scrolling through Reddit, you’ve probably seen the buzz—so let’s break down what’s really happening:

The Current Landscape

Recent industry reports (like those from ICv2 and ComicHub) show DC taking over the top spots in both comic and graphic novel sales. In November, DC claimed 9 out of the top 10 best-selling single issues, while Marvel only cracked the top 10 with one Amazing Spider-Man issue. On the graphic novel side, DC grabbed 16 of the top 20 spots by units sold. That’s a big shift from Marvel’s usual dominance.

But here’s the context: Marvel still holds a slightly bigger overall market share—about 36.6% compared to DC’s 29.5% in Q3 2025. However, DC’s share is growing, while Marvel’s is basically flat. The momentum is clearly with DC.

Why the Shift?

DC’s recent success comes down to a few things:

Big hits: The Absolute Universe line (like Absolute Batman and Absolute Wonder Woman) is flying off shelves.
Smart releases: Compact Editions and the relaunch of Batman and the DC K.O. event are connecting with readers.
Consistency and risk-taking: Fans appreciate DC’s coordinated push and willingness to shake things up.

Meanwhile, Marvel’s Ultimate line is winding down, and, according to many fans, their releases feel less focused.

What Fans Are Saying

Redditors are all over this story. Some are thrilled to see DC get its moment, crediting bold creative choices and a willingness to experiment. Others point out that Marvel’s movie success hasn’t translated into comic sales lately, and a few caution that the numbers can shift quickly—especially if Marvel’s rumored 2026 “Armageddon” event lands well.

A common theme: fans want both publishers to thrive, but right now, DC’s mix of fresh ideas and consistency is paying off.

The Bottom Line

Is DC beating Marvel in sales? For the moment, in several key categories—absolutely. But the race is close, and both publishers have plenty of surprises ahead. If you’re a collector, it’s a great time to keep an eye on both sides of the aisle.

See you in the stacks!

Sources: comicbook.com, Reddit r/comicbooks

Find One-of-a-kind Marvel and DC Covers as well as other comic goodies and original art on Cowabungacomics.com!

---

Stay in the Loop with Cowabunga Comics

Want to keep up with comic industry news, new releases, and exclusive variant covers? Cowabunga Comics & Collectibles has you covered. We're a collector-focused shop in Green Cove Springs, Florida, with a huge selection of comics from every era, plus original artwork from over 50 local artists.

Visit us online at cowabungacomics.com to browse our inventory, check out our exclusive variants, or take advantage of our CGC grading services.

Sign up for our newsletter to get the latest updates on new arrivals, upcoming auctions, and stories like this one delivered straight to your inbox. We keep it casual, informative, and free of spam. Just good stuff for people who love comics.

See you in the stacks.